Sometimes, the simplest option is the best option. Content Marketing Done Right: 8 Examples You Can Learn From What makes content marketing truly great? Inclusions of a Basic Content Marketing Plan and Various Others. Then, we’ll go through 7 effective content marketing examples … Share. Canva Organic Reach. These patterns are the essence of content strategy. There are several rounds of keyword research, and then there’s the writing, editing and publishing. 1) Retailer. For example, let’s say that your marketing goals are to convert more sales from social media. So let’s get started! Historical marketing fun facts aside, every marketer worth their salt has likely experimented with content marketing tactics. Use Sprout Social to boost your content strategy. *Fun fact* many accredit Benjamin Franklin as the first ever content marketer when he published the yearly Poor Richard’s Almanack in 1732. Download. Today we are breaking down three real-world B2B content strategy examples. If you’re in that group and have been wondering how to create a content strategy for your business, we’re here to help. Social media strategy and planning essentials series. Before you get ahead of yourself trying to come up with content ideas and how you’ll promote them, you first need to define your goals. Start by figuring out the purpose of your website and the primary goal of your homepage. blog.bufferapp.com. The term has been particularly common in web development since the late 1990s. 1. Edit the interactive planner with your team to go through every step of your content strategy, from planning and executing to … We’ve successfully used content marketing to grow our own traffic and boost conversions since OptinMonster first launched in 2013, and we want to share with you what we’ve learned along the way. You have to do your brand research as well as your audience and user intent modelling. How do GoPro, Heineken, Twitch, Taco Bell, and Nike go about their mar­ket­ing efforts? Content marketing has been around forever. It takes a long time for content strategy to start paying dividends. To return to the landing page for this guide, click here. So many formats. Here are our favorite content strategy presentations and slide decks of 2012: A Content Strategy Roadmap. Used 1651 times. Let’s start by covering how content marketing strategies are different for big and small companies. Coca-Cola’s “Share a Coke” If you start with your users' needs first, creating a content strategy becomes much easier. by Kristina Halvorson of Brain Traffic. Marketing Strategy Examples: Deciding Which Types of Marketing are Best for Your Business Now that you know what a digital marketing strategy is and how having a defined strategy can help you achieve your business goals, let’s talk about how you can implement this strategy. Content strategy definition. Ask everyone to fill it out. Example of core content strategy statement Click to enlarge. There are countless examples of successful content strategies you can draw inspiration from. These are actual marketing programs built by real companies, fighting in the content arena. Building a content marketing strategy that works. While there is no one content marketing strategy that will work for everyone, there are a few vital steps every marketing team should follow when building their content marketing strategy. For your stakeholder meeting, print at least one template per participant. Columnist Pratik Dholakiya shares some characteristics of … Let’s take a look at four examples of content strategy in different industries. After that, you need to set up and analyze your content inventory to find strengths, weaknesses and gaps. This post is part of a 9-step guide to creating a Content Strategy. Of course, there are a lot of people out there writing, designing, creating content. 5 Brilliant Marketing Strategy Examples From Dominant Brands. Example Social Media Goals 1. The platform also is Fortune 500 companies’ social media channel of choice. One increasingly popular strategy is to use branded content. From sponsored magazine articles to online webisodes, music videos to short films, this kind of content is so entertaining, informative and engaging that consumers are happy to view and share it of their own volition. Think of those fairy tales you heard as a child. The Content Marketing Institute has put together the layout for a one-page marketing plan that will help your brand assemble its first content marketing plan. This type of content is ideal for lower top-of-funnel prospects because it doesn’t require too much of a commitment. It shares common ground with user experience (UX), interface design, web development, SEO, content marketing, public relations and traditional “offline” marketing. Then your strategy should incorporate posts that move people to a landing page or another part of your marketing funnel. Content strategy plans for the creation, publication, and governance of useful, usable content. They stress the importance of sticking to just a single sheet of letter-sized paper. Content strategy is the discipline responsible for satisfying business requirements through content creation and distribution. For example, oral hygiene company Colgate has over 2,400 pieces of content related to their broad topic "gum disease": That's a lot of content to sift through … which is why Colgate created a resource page made up of specific sections of gum disease-related content, like "gum disease cause" or "gum disease diagnosis". A lot of that growth has been due to a stellar content strategy and search engine rankings. Here are five bril­liant mar­ket­ing strat­e­gy exam­ples from dom­i­nant brands. ... Use these buyer persona examples and this buyer persona template to … Content strategy template is a significant tool for you to plan your content in the most efficacious manner. So many channels. Your content strategy should always incorporate your website, especially if you have good traffic but few leads. Details. This is part 5 of my Smart Insights 12 part social media series. From viral video content to booming blogs, this list shows you the best content marketing examples to recently hit the Internet. Since you already know the basics about content marketing, you also need to devise a plan that will help you implement your content marketing strategies. File Format. It’s no wonder that content strategies vary widely. There are so many ways to approach B2B content marketing. By Pat Hong from Linkdex. Whether you are a content writer, editor, story writer or hold any responsibility related to content management then, this template is going to benefit you in showing the best of your creative thoughts and impress your customers, clients, boss or listeners. Content strategy, and all content marketing, is a form of storytelling. Presented at UX London. Skip to content. So many audiences. Content strategy is a relatively new niche discipline in the digital space. Canva is a unicorn startup that’s now valued at over $3.2 billion . We’ll also provide you with some key takeaways to help you learn how to apply these tactics to your own content marketing strategy. 30th July, 2015 Join the discussion » 1 comment Here are some of my favorite examples: Canva. Content strategy refers to the planning, development, and management of content—written or in other media. There was a problem (a big bad wolf), a conflict (pigs who were trying to protect their homes from the wolf) and a solution (building a brick house to keep the wolf out, at least until he fell down the chimney). Content strategy is an integrated set of user-centered, goal-driven choices about content throughout its lifecycle. From there, finesse the responses into a single statement. What is content strategy? Content strategy guides the creation, delivery, and governance of useful, usable content. 6 awesome LinkedIn content strategy examples November 12, 2018. Put simply, content strategy is doing your homework and content marketing is presenting it. So many goals. Get a free content mapping template to help you create your own. A content marketing strategy is a roadmap that not only tells you what content pieces you’re going to create, but how you’re going to create them, promote them—and ultimately use your content to attract, retain and convert more readers and viewers into customers for your business. Sample Social Media Strategic Plan This plan includes the tactical objectives to be used to accomplish the primary social media goals identified by McNelley Media on behalf of [Company Name]. 4 Content Strategy Examples. Depending on who you are or what you need to do, content strategy can prioritize a few different things: Content strategy defines how you’re going to use content to meet your business (or project) goals and satisfy your users’ needs. LinkedIn is home to 40 million B2B decision-makers and 61 million senior-level influencers. In the last part, we looked at the role of organic vs paid social media and touched on the importance of content. Next, discuss all responses as a group. Without that solid foundation, your blog posts, articles, ebooks, web pages, guest blogs, and more will go to waste. Content strategy guides the creation, delivery, and governance of useful, usable content. Qualitative content analysis example To gain a more qualitative understanding of employment issues in political campaigns, you could locate the word unemployment in speeches, identify what other words or phrases appear next to it (such as economy, inequality or laziness ), and analyze the meanings of these relationships to better understand the intentions and targets of different campaigns. DOC; Size: 71 KB. The best news is that each of those content marketing examples comes from a small business—not a media giant. 1. As others have noted the difference, here are some examples of both: Content strategy is doing the research, planning and “behind the scenes” work. Your content should reflect this and give your readers a great user experience for your targeted audience. A strong Content Strategy boils down to creating the right type of content for your target audience. Content needs a digital content strategy behind it to truly have an impact on your audience, bottom line, and web presence. In this blog, I discuss a sensible way to approach content … Content strategy means getting the right content, to the right people, in the right place, at the right time. And we mean that in two ways: Tip sheets, ebooks, and blog posts aren’t very dense, so they don’t take long to get through. Just like any other marketing channel, content marketing all begins with having a solid strategy in place. Content Strategy Template and Examples. Content Marketing Institute’s One-Page Content Marketing Plan Examples. Content not only includes the words on the page but also the images that are used, the structure and layout, how it is found, and more. M.M.LaFleur is an upscale clothing retailer for women professionals. Follow these content mapping steps to plan a content strategy that nurtures customers at every phase of the purchase funnel. 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